Alcon Recruitment Video
Emotionise – Inspiration/Warmth/Fun
The Challenge: To persuade young graduates that Alcon is an innovative and inspiring career choice.
Alcon is the largest eyecare company in the world and its Cork plant employs over 500 people. We worked with its Leadership Team to create 3 videos – Recruitment, Employee Engagement and to showcase Cork to Alcon HQ in Texas. Alcon wanted to target the emotions of inspiration, innovation, fun and security to persuade the best graduates to come and work with them.
Harmonics Futureproof Your Career
Emotionise – Fear/Control
The Challenge: To emotionise the concern around the future of Robots and AI
Harmonics Career Change consultants’ MD John Fitzgerald has just written a book outlining the threat posed by robotics and AI. So the emotions we needed to target were fear for the brave new world of work and then hope and a feeling of control that buying the book would produce.
RTE One’s Creedon’s Epic East
Emotionise – Pride
The Challenge: To emotionise the biggest pre-historic road in Europe – the Corlea Trackway in Co Longford.
We wanted to evoke the spirit of our ancient Celtic ancestors when we filmed the largest pre-historic road in the whole of Europe. We identified the emotion of Pride and then re-created our mythical ancestors’ glorious Gaelic chariot ride across the Longford bogs to create a proud, emotional experience for RTE viewers.
RTE One’s Creedon’s Wild Atlantic Way
Emotionise – Nostalgia/Poignancy
The Challenge: To emotionise the exodus from Ireland’s islands
Most content creators steer away from negative emotions but when we produced Creedon’s Wild Atlantic Way, we wanted to highlight the exodus from Ireland’s islands to create nostalgia, poignancy and a wake up call. Powerful archive footage evoked a long ago Ireland and touched all of us who have been affected by emigration.
RTE One’s Creedon’s Shannon
Emotionise – Awe and Wonder
The Challenge: To emotionise the connection with one of Europe’s foremost monastic sites
This is a wonderful example of how technology and 3D graphics can be used to recreate our ancient past and create an emotional connection. We worked with a Galway based company to create extraordinary graphics and restore Clonmacnoise to its glorious past.
RTE One’s Lidl’s The Taste of Success
Emotionise – Pride and Excitement
The Challenge: To emotionise the pride of Ireland’s fledgling food producers
We worked with Lidl to develop the series format The Taste of Success. Lidl’s goal was to show its customers it was investing in Irish food producers. So we created a dynamic food competition with an incredible €100,000 prize. Irish audiences rallied behind the two finalists as we created a tense, dramatic finale to reveal the ultimate winner.