Create Emotionally Engaging Content Every Time

The Emotionise Process unlocks the secrets of memorable content that delivers results. We help you create emotionally engaging content for everything from websites to social media, video to emails through our workshops, training and our unique software.

Do you want to increase your sales and engagement? Recent AB Testing revealed The Emotionise Process tool tips helped participating companies’ sales increase by 20%.

Joy, Pride, Fear, Hope – Neuroscience has proven people make decisions based on how they feel. We do not remember content unless we connect emotionally to it. So the secret for memorable story content is to appeal to emotions – to Emotionise it.

emotionise logo

The Emotionise Process is a unique combination of CEO Marie Toft’s award winning work as an executive TV producer with RTE and the BBC and her recent psychotherapy qualification from UCC.

The Emotionise Process

step 1


Find out everything you can about your target audience. What age are they? Where do they live? What education level have they achieved? What do they like? What other services and products are they attracted to? We help you ask the right questions to find out everything about your audience.

step 2

Concerns And Desires

Why will your audience want your product or service? Or why will they want to come and work for you? What is their concern and their need? And how will they achieve their desires by engaging with you? Focus on your audience’s concerns and desires and show how they will be fulfilled.

step 3


How do you want your audience to feel when they engage with your content? It could be reassurance, confidence, pride or hope. Neuroscience has proven we remember content when we connect emotionally with it. Empathise with your audience and watch your content deliver outstanding results.

step 4

Structure And Trends

The Emotionise Process helps you write better content with our structure and content tool tips. We provide up to the minute research on the trends in your area, along with incorporating vital SEO words that will make your product or service a Must Have. 

step 5

Watch Your Content Deliver

We have taken over 100 clients through The Emotionise Process to deliver outstanding results. From our workshops, to our content creation to our cutting edge software, call us now to discover how The Emotionise Process can work for you.

Interested in working with us?

You know your message better than anyone else. The Emotionise Process is about making sure we empower you to find the best way of telling it.

What we do

Content Creation

We work with you to write, create and produce memorable content that will stay in the mind of your targeted audience and motivate the action you want them to take.


We provide a wide range of training services to take your content creation to the next level. We give you the skills and understanding to create truly memorable content.


The Emotionise Process software is the Canva for content creation. Create superior content faster every time with our cutting edge AI software.

Some of our clients