Unlock the Secrets of Memorable Content
We are an award winning team with international broadcast experience – RTE & BBC – who work with you to find the emotion in your stories. We unlock the secrets of memorable content and create stories that engage your audience in a deeply personal way.
Within less than two years 80 percent of internet traffic will be video. So the need to make powerful emotional video content has never been more vital.
Joy, Pride, Fear, Hope – Neuroscience has proven people make decisions based on how they feel. We do not remember content unless we connect emotionally to it. So the secret for memorable story content is to appeal to emotions – to Emotionise it.
Marie and the Emotionise Team have over two decades of experience with international broadcasters. They have worked extensively with some of the most well known TV presenters in Ireland.
The Emotionise Process
We target 3 things
Audience – What age are they? Where do they live? What do they like? What other services, products are they attracted to? Use Big Data and find out as much about your audience as possible.
Need – Why will your audience want your product or service? Or why would they want to come and work for you? What is their pain? What is their need? Find your audience’s need and keep it at the top of your list.
Action – What action do you want your audience to take? It could be to buy, to click or to change someone’s behaviour. Your content needs to motivate people to take that action.
How do you want people to feel when they watch your content? It could be humour, fear, hope, pride, or nostalgia. The list is endless. But neuroscience shows we remember something when we connect emotionally with it. So emotionise and create memorable content.
Brainstorming to find your story is your chance to be creative and take risks.
Whenever we start the brainstorm, we’re always amazed at the wonderful stories companies have right in front of them that they never even realised.
Find your voice and be authentic and you will create emotional content that connects.
Script & Cast
Script and Casting are where everything comes together.
Look again and again at your script to ensure all your targets and that all important emotion you have identified are constantly present.
Casting is vital. You could have the best story ever but if we don’t identify the best people or the best way to tell it, it’s not going to have any impact.
Lights, Camera, Action!
This is where the magic happens. All your hard work is put into the hands of our award winning team to create alchemy. Wonderful images, subtle editing and the right soundtrack will ensure emotionally satisfying content that motivates the action you want your audience to take.